Sheri Scott is the manager of the Glasgow House of Fraser Biba concession, previously the assistant manager at Vivienne Westwood Glasgow Sheri decided to take the leap taking on the manger role at the brand new return of Biba a brand famous in the 60s/70s but failed to make a comeback a few years ago. Was Sheri worried to leave Westwood and take on a brand that had previously failed? She tells us her thoughts after the launch night in the Hughs champagne bar on the 9th of September.Hi Sheri, congratulations on the amazing launch of the Biba comeback.
What response have you gotten from the press and the public so far?
Its been great! Most importantly the original Biba shoppers are enjoying it! The velvets, marabou jackets, gowns and of course, leopard prints are main attention grabbers. The feather cape has also been featured in Vogue and Harper's Bazaar as a must have for this season.
Were you worried the public might not respond to the label again after the failed first attempt at a comeback?
Not really, the last collection was in my opinion, beautiful. It was the high end price point which proved to be a bad move. We have positioned ourselves within the ‘high end high street’ price point, along the lines of French Connection or Reiss.
How do you feel Biba will do in the Glasgow fashion scene?
I think Biba is perfect for Glasgow. The long backless velvet dress and the leopard print 70s maxi coat does it for Glasgow’s fashion forward shoppers and gives classics with a twist which suits every figure.
House of Fraser have bought over the label do you think that was the best way for the brand to make it's comeback, or do you feel it would have benefited better to go back to it's roots as a boutique store?
Although it is in Fraser's for the moment, who’s to say it may expand into its own individual store in the future? I think Fraser's have been very brave with Biba and really want to go the brand justice. They have the financial backing, great designers, shop fit and staff to carry it off. It’s bringing in a different clientele so i think it was an extremely smart move on their part!
Can you tell us anything exciting about the future of Biba?
There are many things in the pipeline. Lets just say this is only the beginning and i am extremely proud to be a part of it. Sorry to be a tease!
Daisy Lowe is the brands face of the Biba campaigns, do you feel she was the best fit with the brands image?
Definitely. She is the new Biba shopper. She also collects vintage Biba so knows what she wants and gives her input. She debut the maxi leopard coat with cut off shorts and Dr Martins at Glastonbury this year. It was smart as i remember seeing this and was officially on the hunt for something so special. I’m glad i own one now!
And finally, ... whats the discount like!!!?
Great! Just too much choice. Just want to wear the evening wear all day every day.
The collection can be located on the 2nd floor of House of Fraser's, Glasgow. Here's a look at what you'll come across! I love it so much I'm thinking a men's BIBA collection might have to be in the pipeline.
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